eSemc signs an agreement with Equifax to provide demographic data for

Financial, Retirement and Benefits product marketing

For immediate release:

eSemc.com is very pleased to announce an agreement is in place with Equifax to provide demographic data on just about anything!

TargetPoint New Movers is now available on with many new selects and weekly updates.  The TargetPoint New Movers file enables you to reach new movers during the period when they are most likely to make such purchases: shortly after they have relocated. Great for acquiring new Homeowners accounts, ya think?

Target Point In Market now has new Propensity Model triggers derived from the Equifax database of Intender Data.  Each new TPIM select is based on a model tuned to identify consumers most likely to take some decisive life-stage action like:

▪ Buy a House ▪ Buy a Satellite Dish
▪ Move Residence ▪ Subscribe to High Speed Internet
▪ Home Loan ▪ Buy/Lease a New Luxury Vehicle
▪ Buy a Cell Phone ▪ Buy/Lease a New Non-Luxury Vehicle
▪ Lease a New Vehicle

These new modeling triggers are in addition to our TPIM triggers based on changes to an individual household.  Please inquire for counts & additional selects.

The Response Selector (TRS) now has a large amount of Catalog Data (Purchasing) in addition to the Publishing Data already in TRS.  There are many new categories available.

Household Income Index is a new field now available.  This Index is calculated by comparing the Household's income (using our latest model: Household Income Identifier) against the county average income for that household - with 100 equal to average.  As you are aware, consumer spending patterns are highly correlated with income.  Most would also agree that incomes vary significantly across communities/regions of the U.S.  As a result, this field would be very useful to marketers that want to target households either with above average or below average incomes but are not familiar with the average income for a specific geography.  This index, in other words, helps take the guess work out of geographic differences in income.  For example, California has a much different income average because the cost of living is much higher compared to the national average.  So instead of selecting all households in California with an income $100,000 or higher, you might instead add an additional select of all households with an income index of 150-999 ensuring you target all households with incomes that are 50% or higher than the average for the county in which they live.

Pre-Movers Product Coming in August
Equifax Pre-Movers are defined as households that have listed their residential property for sale.  This differs from New Homeowner data in that the households will appear on this file prior to a move taking place.  This 90-day rolling file is updated monthly, and compiled from a multitude of “Homes for Sale” newspaper listings. There are approximately 200,000 hotlines added monthly.  This information enables customers to implement consumer retention activity early in the house selling or buying process.

For more information, please contact:

eSemc.com

Steve Andrews

sandrews@esemc.com

866-745-0011 ext. 3014