Increase Your Sales

With eSemc.com you can grow your book of commercial insurance in a systematic and cost-effective way. One of the biggest problems we hear is the lack of follow through and coordination of multiple sales and marketing campaigns. The eSemc.com system is designed and built to exactly handle this challenge. Often, prospecting and sales activities get lost in the shuffle and good commercial opportunities are missed. Employing some best practice in this area can result in significant gains for your agency.

Listed below is the step-by-step, best practices process we recommend to successfully implement eSemc.com into your business workflow:

Step 1:
Identify the target classes of risk your want to pursue (i.e. Plumbing contractors, Auto repair shops, Printers, Florists, Drug store operators, etc.). This can be achieved by simply canvassing your top carrier markets for their appetite lists and narrowing the list to 5 or 6 classes. If you have 3 top markets, which possess the majority of your volume, that means you set up campaigns for 15 to 18 target classes.

Step 2:
Use the "Leads" tab to generate lists for each target class and keep the prospects in your agency space. Use the "Prospects" tab to scrub and refine the data, then the "Campaigns" tab to set up a campaign on that data where you assign the prospects to a producer. If some sort of print fulfillment is desired you choose the method (i.e. letterhead-based or multiple four-color, see sample) and follow-up to reach the prospects and earn their business.

Step 3:
Tracking the data is key to understanding what works and why you earn a customer's business. Simply having producers update within a few clicks the status of each prospect helps agencies understand what works and what doesn't. With proper tracking, the ability to send follow-up letters, close and collapse prospect activities, record expiration dates, and even quote premium financing alternatives is available.

Take action now to grow your commercial insurance book of business!

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1. interested in signing up for the eSemc.com system right now.
   
   
2. interested in seeing an eSemc.com online demonstration.